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Retrofit in 2024/5: From “How Are We Going to Do This?” to “How Can We Make It Business as Usual?”

In 2024 the retrofit conversation shifted decisively — from debating barriers to exploring how landlords can embed delivery at scale as standard practice. Here’s what drove the change, what’s still to learn, and the hot topics shaping 2025.

Andy Sutton, co-founder & chief innovation officer, Sero